Journal Scope
Focus and Scope
Journal of Consumer Culture and Emerging Markets publishes high-quality empirical, theoretical, and policy-oriented research that advances knowledge in consumer behavior, consumer culture, marketing, and emerging markets. The journal welcomes rigorous quantitative, qualitative, and mixed-methods studies that examine consumer decision-making, marketplace dynamics, digital transformation, and evolving consumption patterns across developed and emerging economies. It particularly encourages research on consumer culture, sustainable consumption, digital commerce, branding, market innovation, and evidence-based strategies that contribute to inclusive economic growth and responsible business practices.
The journal particularly welcomes research in the following areas:
- Consumer Behavior
- Consumer Culture
- Consumer Psychology
- Consumer Decision-Making
- Marketing Management
- Digital Marketing
- Social Media Marketing
- Brand Management and Branding Strategy
- Customer Experience and Customer Engagement
- Retail and Omnichannel Marketing
- E-commerce and Digital Commerce
- Social Commerce
- Sustainable Consumption
- Green Marketing and Green Consumer Behavior
- Emerging Markets and Market Transformation
- International and Cross-Cultural Marketing
- Behavioral Economics
- Consumer Analytics and Market Intelligence
- Innovation in Consumer Markets
- Artificial Intelligence and Data Analytics in Marketing
- Service Marketing
- Luxury and Lifestyle Consumption
- Financial Consumer Behavior
- Public Policy and Consumer Protection
- Comparative Studies on Consumer and Market Dynamics
